Privacy Policy

Last updated: 8 July 2026

AutomatEdge ("we", "us", "our") provides AI automation and related services. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit our website, engage our services, or interact with our tools and integrations.

1. Who we are (Data Controller)

Controller: AutomatEdge

Contact: contact@automatedge.co.uk • +44 7310 335861

Applicable laws: UK GDPR and the Data Protection Act 2018.

2. Personal data we collect

  • Website data: device info, IP address, pages viewed, referral, timestamps, cookies.
  • Contact/lead data: name, email, role, company, website, message content, preferences.
  • Service data: workflow details, CRM identifiers, transcripts/logs (if enabled), configuration metadata, support communications.
  • Payment/admin (if applicable): invoicing contact, VAT status, transaction references (payments handled by third-party processors).
  • User-supplied content: documents/knowledge bases provided to power chatbots/agents.

3. How we use personal data (lawful bases)

  • Provide and support services (contract).
  • Secure, monitor, improve our site/services (legitimate interests).
  • Communicate about proposals, updates, and changes (legitimate interests/consent where required).
  • Comply with legal obligations and handle disputes (legal obligation).
  • Marketing with your consent (withdraw any time).

4. Cookies & analytics

We use necessary cookies and may use analytics/performance cookies. You can control cookies via your browser and (if implemented) our cookie banner. Where available, we enable IP masking and limit data retention.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

We use Google Analytics 4 to understand how visitors use and interact with our website, including page views, traffic sources, device and browser information, approximate location, and on-site events. Google Analytics 4 uses first-party cookies and similar identifiers to collect event data and report aggregated trends. We use this information for site optimization, fraud/security purposes, audience measurement, and advertising performance. Where Google advertising features are enabled, related advertising identifiers and settings may also be used in accordance with Google's policies. For more information about how Google collects and uses data, visit Google's Privacy Policy and Google's information for sites and apps using Google Analytics.

5. Sharing your data (processors & recipients)

We use vetted service providers (hosting, analytics, communications, CRM, auth, payment) under written contracts and our instructions. We may disclose data to advisers/authorities when legally required, or in connection with corporate transactions.

6. International transfers

Where data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., UK IDTA/EU SCCs). Copies available on request where legally permissible.

7. Data retention

  • Website/analytics logs: 3–24 months (configure per stack).
  • Proposal & client records: 6–7 years for tax/audit.
  • Service logs/transcripts (if enabled): configurable; default 90–180 days unless contractually agreed otherwise.

8. Your rights (UK GDPR)

Request access, rectification, erasure, restriction, portability, and object to certain processing. Withdraw consent at any time.

Contact: contact@automatedge.co.uk

You can complain to the ICO (ico.org.uk); we encourage contacting us first.

9. Security

We use appropriate technical/organisational measures (encryption in transit, access controls, least privilege, environment-scoped secrets). No method is 100% secure; we continually improve safeguards.

10. Children

Services are for business users and not directed to children under 16. We do not knowingly collect children's data.

11. Third-party sites & integrations

Our site may link to external sites or connect to third-party services (e.g., CRM, comms, analytics). Their privacy practices apply when you use them.

12. Changes to this Policy

We may update this Policy. We will post the new effective date and, where appropriate, notify you by email or prominent notice.

13. Contact

AutomatEdge — Privacy

contact@automatedge.co.uk • +44 7310 335861